SAP Hybris

As cloud computing races to become the dominant platform for business, the cloud’s ability to completely revolutionize customer engagement and customer experience has become the dominant topic for the CEOs of many of the leading vendors in the Cloud Wars.

With the global digital economy forcing companies in every industry to become digital enterprises in order to be able to meet the growing demands of customers, the cloud’s modern and flexible architecture is allowing businesses to create elegant new ways to engage with customers following terms and conditions set by those buyers.

And it’s clearly become a top priority — perhaps even the top priority — for CEOs of some leading cloud companies.

At Salesforce.com’s massive Dreamforce event in San Francisco last week, co-CEO Marc Benioff told CNBC’s Jim Cramer that in today’s digital world, every single company is looking to reinvent itself in the image of its customers — and is using the cloud and other digital technologies to do so.

“Every company has to rethink who they are in the Fourth Industrial Revolution, including Marriott, and that’s why CEO Arne Sorenson is here to participate in the keynote where we’re going to show a whole new vision for Marriott,” Benioff told Cramer. Online SAP hybris Training Course.